You built this thing. You're deep in the chaos and drowning in operational details. Or you're early enough to know it's coming and want to get ahead of it. Either way, you can't afford to have operations be the thing that slows you down.
You don't need a consultant who hands you a PDF. You need someone who can take real work off your plate, build systems that actually fit how you work, and help you become the leader your team needs.
That's what I do.
Your business partner,
without the equity.
Outsourced Business Partner
I work with founders and small business owners as an outside partner: part strategist, part operator, part thinking partner.
This isn't consulting. It's partnership.
I come in when:
You're early enough to set things up right and want to build on a solid foundation from the start
Your team needs more from you than you have capacity to give
Things run on your constant oversight and you know that's not sustainable
You need systems, but not ones that stifle how you actually work
What I actually do:
Figure out what's really broken (not just what's loud)
Build the systems, processes, and structures to fix it
Help you hire, prioritize, and make hard calls
Stay on as a partner or hand it off when it's working
How it works:
Monthly retainer (rate dependent on scope)
Typically 3-6 months to get things running, then ongoing or transition out
I'm in your business with you, not advising from the outside
Weekly check-ins, real accountability, radical honesty delivered with kindness
About Sam
I've spent 20 years building, running, and fixing things. I ran my own consultancy for 11 years. I built Netflix's Product Inclusion program from scratch—took it from concept to global team in 18 months. I teach at Pratt.
I've worked with founders, startups, nonprofits, cultural institutions, and Fortune 500 companies. I've been in the weeds and I've seen the whole picture. I know what it's like to run something and feel like you're holding it together with duct tape and willpower. I know what it's like to be so deep in the work that you can't see clearly anymore.
I'm based in Brooklyn. I'm a mom. I care about doing work that matters—and helping other people do the same.
Let's Talk
If you're running something and it's not running smoothly, tell me what's going on. I'll tell you honestly if I can help.
I also help with:
For mission-driven organizations whose external expression no longer matches who they've become. We help you realign your brand strategy and visual identity.
For organizations whose tools don't talk to each other. We audit your systems, design how information should actually flow, and build something your team will use.